PAYDAY Unveils New Corporate Brand Identity

Orange County-based Payroll Service and HR Support Services provider launches major rebranding campaign to reach Southern California small business owners operating in multiple industries

  • Payroll Processing Service

PAYDAY Workforce Solutions (PAYDAY) today announced the launch of a major corporate rebranding initiative which includes the unveiling of a sophisticated new brand identity and the availability of a revamped website with a fresh look, feel, navigation, and content.

The announcement follows the company’s recent expansion of its service portfolio to include additional personnel management and benefits administration tools, and broader support of clients across dozens of different industries and throughout all of Southern California. The comprehensive rebranding effort, spearheaded by PAYDAY Founder and President Brad Campbell, marks the official commencement of an integrated marketing campaign that seeks to dramatically increase awareness of the company and its offerings among small and mid-sized business (SMB) owners.

“This corporate rebranding initiative gives us a more polished, sophisticated image; clearer and more well-defined positioning among business owners, and a stronger branded foundation on which to build current and future integrated marketing programs,” said Campbell. “As PAYDAY continues to mature, and as it accelerates its client acquisition activities, our new visual identity, supporting marketing programs, and broadened communications channels will play important roles in our ability to connect with and engage business owners.”

New Brand Identity: A Stylish & Eye-Catching Visual Presence

Developed in conjunction with Michelle Titta-Bogott of MacType & Design, a Yorba Linda, Calif.-based visual design and branding agency, the new PAYDAY corporate brand identity features a stylized version of the company’s name in interstate font, with the word “Pay” outlined in navy blue, and “Day” highlighted in orange. Each word features gradient shading, with lighter coloring at the top. The remaining part of the brand, “Workforce Solutions,” is rendered in battleship gray in all caps, and situated directly underneath the company name. A large, blue-and-white globe icon, which symbolizes the company’s ongoing growth, development, and geographic expansion, sits immediately to the left of the brand name.

Totally Redesigned Corporate Website

PAYDAY has also completely redesigned its corporate website. This was a major element of the rebranding effort and included the support of inbound marketing agency Kinoshita Communications LLC. The revamped site, rendered in the same easy-to-read font and striking blue, orange, and battleship gray tones as the visual identity, features an entirely new look and feel, along with a cleanly-designed and updated navigation bar, fresh visual and text-based content, and numerous contact mechanisms. In addition to seeing extensive background on the company, its executive team, and its clients, site visitors can also review information on the company’s services in the Smart Solutions section, and read compelling commentaries on payroll processing, tax compliance, and workers’ compensation insurance on the brand-new payroll service blog at the company’s website. The company will be adding training videos and updated materials for current clients in the coming months.

About PAYDAY Workforce Solutions

Founded in 1996, and based in Orange, Calif., PAYDAY Workforce Solutions is an innovative provider of payroll processing capabilities, human resources support services, and time management and employee attendance systems to Southern California businesses operating in a diverse range of industries and market segments. With deep expertise in the management of human capital, employee benefits, and state and federal employment regulations, PAYDAY Workforce Solutions combines practical experience with today’s latest technologies to help companies navigate the complex, and often confusing, legislative maze of employment and labor issues to become more streamlined and efficient.

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About the Author:

As Director of Operations, Jessica oversees the day-to-day operations for payroll, human resources, tax, finance and client affairs. She also plays an active role in formulating corporate strategy and developing client programs. Jessica believes a company’s success begins with its people. She strives to build a team encompassing excellence and professionalism, and to play a large role in developing the staff on an ongoing basis. Her passion for strong client relationships drives her in ensuring that clients receive the highest level of personal service and the best products in the industry. Jessica joined PAYDAY in 2004, and quickly advanced to Development Coordinator in 2006, when she took charge of Human Resources. She was promoted to Director of Operations in September, 2011.

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