PAYDAY Workforce Solutions (PAYDAY) today announced the launch of a major corporate rebranding initiative which includes the unveiling of a sophisticated new brand identity and the availability of a revamped website with a fresh look, feel, navigation, and content.
The announcement follows the company’s recent expansion of its service portfolio to include additional personnel management and benefits administration tools, and broader support of clients across dozens of different industries and throughout all of Southern California. The comprehensive rebranding effort, spearheaded by PAYDAY Founder and President Brad Campbell, marks the official commencement of an integrated marketing campaign that seeks to dramatically increase awareness of the company and its offerings among small and mid-sized business (SMB) owners.“This corporate rebranding initiative gives us a more polished, sophisticated image; clearer and more well-defined positioning among business owners, and a stronger branded foundation on which to build current and future integrated marketing programs,” said Campbell. “As PAYDAY continues to mature, and as it accelerates its client acquisition activities, our new visual identity, supporting marketing programs, and broadened communications channels will play important roles in our ability to connect with and engage business owners.”
PAYDAY Workforce Solutions provides a single database SAAS solution for Human Capital Management (HCM) including payroll, human resources, time management, benefits administration and onboarding to companies of all sizes and in various industries.
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